Yes, I have been fortunate enough to get paid to make advertising campaigns for agencies for over 10 years.
but that doesn't mean I don't still like to make spec-work, like the good old uni days.
I wrote these ads for a London-based 'float' company (it's a thing). I e-mailed them. I didn't hear back. I still had fun writing them.
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Ramadan
Why not update the apple logo during the holy month of ramadan as all muslims are required to abstain from all food & drink from dawn till dusk.
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concepted on placement before influencers were even a thing.
we thought It'd be great to release professor green's (whose life was saved by blood transfusions) new music video on YouTube as a stream-only event.
but, you had to pledge to become a blood donor first before to video would stream.
the more people pledged to become a donor, the more the red buffer bar would fill up and the sooner the video would be released.
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Ministry of Sound created an amazing speaker home system, and of course, they wanted to make some noise about it.
How? Well, how about we take the brand famous for dance & epic sound, to the one place on Earth that has banned just that... Sweden.
How? Well, how about we take the brand famous for dance & epic sound, to the one place on Earth that has banned just that... Sweden.
Sweden has a long standing ban on dancing in public places, and the party-pooper government had just renewed the ban. There was a big protest about to take place...
Our idea was to support this protest by shipping our speaker systems out to Sweden, put them on the truck leading the protest, and create a PRable celebration of music and dance, all livestreamed via social media so the rest of the world could join in and show their support to Sweden, by dancing.
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Tasked to create a behaviour changing TV ad to get kids in France to start brushing their teeth twice a day. We wrote some scripts, but also took a step back and thought of this simple but bold product innovation that tackles the problem at a much more direct level.
This Went into research and product design with the intention to hit the shelves, but the latest I've heard is that people in France are still only brushing their teeth once a day...
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OS Svalbard.
Launch the latest Mac OS - Help save the planet.
The mac OS wallpapers are arguably one of the most seen visuals in the world on a daily basis. Let's turn them into powerful ads for the planet.
Rather than showing pristine, retouched Californian nature porn, we'll shine a light on nature's dire state of emergency at the frontlines of Svalbard's melting ice caps.
Launch the latest Mac OS - Help save the planet.
The mac OS wallpapers are arguably one of the most seen visuals in the world on a daily basis. Let's turn them into powerful ads for the planet.
Rather than showing pristine, retouched Californian nature porn, we'll shine a light on nature's dire state of emergency at the frontlines of Svalbard's melting ice caps.
Teaming up with influential environmentalist and nature photographer Paul Nicklen, and his Sea Legacy charity. Everyone who downloads OS Svalbard pledges to protect the natural world, whilst apple pledges support to Sea Legacy.